One of the companies I work with received their new F3 last Friday so we made a day of it. John Denlinger, Blackstone Media Group, Irvine, CA got one of the first F3’s being shipped. We did some menu tests and lens tests – he got the Sony Primes with the F3. – We also did some ambient lighting test – Wow. The camera worked very well. We added the Marvelsfilm picture profile settings to one of the open profiles. (we used the EX3 settings as they were very close to the F3 profile layout and there isn’t a dedicated F3 version yet) With the Marvel profile you loose about a 1.5 stops -but it’s very worth it for the latitude you gain – at least until the new firmware update comes out.
Then this week we were lucky enough to catch up with Brad Hagen and Alan Thornton at Video Resources in Orange County to try out their set of RED Primes and Zooms. Good news — the lenses and camera talk!!! We used the Type C lens protocol in the F3 and got full iris info and then on the zooms the focal lengths were translated into the familiar Sony 00 to 99 Zoom measurement.
The look of the image bokeh and fall off is about equal to that of a Canon 7d. The image clarity is outstanding. For the most part, I think this camera, when the ENG style zoom lenses arrive will have a very strong foothold in the professional and corporate markets. The use of PL zooms makes setting your shots as fast as working with an EX3 or other ENG / EFP camera. The benefits of the F3 over the EX3 in sensitivity, lensing and ultimately output formats is definitely clear. Now we just have to wait for Birger Engineering to catch up to the F3 for using Canon EF lenses =)
Until next time,